National Journal

Today TED was subject to a story so misleading it would be funny… except it successfully launched an aggressive online campaign against us.
The National Journal alleged we had censored a talk because we considered the issue of inequality “too hot to handle.” The story ignited a firestorm of outrage on Reddit, Huffington Post and elsewhere. We were accused of being cowards. We were in the pay of our corporate partners. We were the despicable puppets of the Republican party.

Here’s what actually happened.

At TED this year, an attendee pitched a 3-minute audience talk on inequality. The talk tapped into a really important and timely issue. But it framed the issue in a way that was explicitly partisan. And it included a number of arguments that were unconvincing, even to those of us who supported his overall stance. The audience at TED who heard it live (and who are often accused of being overly enthusiastic about left-leaning ideas) gave it, on average, mediocre ratings.

That’s why I can say with confidence that rich people don’t create jobs, nor do businesses, large or small. What does lead to more employment is a “circle of life” like feedback loop between customers and businesses. And only consumers can set in motion this virtuous cycle of increasing demand and hiring. In this sense, an ordinary middle-class consumer is far more of a job creator than a capitalist like me.

So when businesspeople take credit for creating jobs, it’s a little like squirrels taking credit for creating evolution. In fact, it’s the other way around.