First Lady Michelle Obama can charm talk-show hosts, deliver winning anecdotes about her husband’s socks, and bake a mean cookie. The mom-in-chief, as she calls herself, has broad appeal, but she’s particularly good at firing up the Democratic base. And as the candidates fight over female voters, Michelle Obama’s popularity could be pivotal.
[…]Romney’s wife, Ann, is also well-liked, capable of giving a strong speech and delivering personal anecdotes that soften her husband’s image. Ann Romney has also been an important conduit to female voters: her speech at the Republican convention, which included an ode to women and the burdens they bear, is a case in point.
But while Ann Romney tends to talk more generally about her husband’s kindness and leadership, Michelle Obama has made the case that the president deeply understands what women’s lives are like.